Eetho Brands, maker of Dose supplements, sues two individuals over a competing brand's website, logo, and bottles

What was filed

Eetho Brands, Inc. v. Aryaman Choudhary, Khush Patel, and Does 1-100, No. 3:26-cv-05692-H-MMP (S.D. Cal.), was filed October 3, 2026 (56 pages). Eetho, a Delaware corporation, sells Dose liquid dietary supplements through dosedaily.co. The complaint alleges, on information and belief, that Choudhary and Patel are the founders and controlling persons behind the supplement brand formerly marketed as Root and now as Jeeva, and that they reside in San Diego County. The docket shows the case assigned to Judge Marilyn L. Huff. (Compl. paras. 4, 8, 10 to 13; docket.)

The works and brand rights

The complaint relies on Reg. No. TX0009550212, which the Copyright Office lists as covering website content and original visual design of dosedaily.co, and Reg. No. VA0002395593 for the Dose logo, which it says appears on Dose for Your Liver bottles. It also claims common law trademark rights in the Dose logo and trade dress in its bottle packaging and the Dose website, and it identifies pending trademark applications for the logo and the packaging. USPTO records show that two of them, the logo application (Serial No. 99655709) and one of the packaging applications (Serial No. 99655712), registered on October 13, 2026, as Registration Nos. 8,499,616 and 8,499,617. (Compl. paras. 18 to 32; USPTO TSDR.)

What the complaint alleges

It alleges the Root website and packaging closely replicated the look, structure, sequencing, and presentation of the Dose website and bottles, and that after a January 2026 cease-and-desist demand the defendants took the Root website down and republished substantially the same site and bottle under the Jeeva name. It also alleges, on information and belief, that statements on the Jeeva website about retail availability, review counts and ratings, clinical testing, and customer testimonials are false. (Compl. paras. 33 to 70, 84 to 89; Prayer.)

Counts and relief

Counts 1 and 2 allege copyright infringement of the Dose website and the Dose logo, each on direct, contributory, and vicarious theories. Counts 3 through 7 arise under 15 U.S.C. 1125(a): trademark infringement of the Dose logo, trade dress infringement of the packaging and of the website, false designation of origin and unfair competition, and false advertising. Count 8 alleges a violation of California's false advertising law, Cal. Bus. and Prof. Code 17500, and Count 9 alleges a violation of its unfair competition law, Cal. Bus. and Prof. Code 17200. The prayer seeks declarations, temporary, preliminary, and permanent injunctions, takedown or redesign of the Root and Jeeva websites, removal of the challenged statements, profits and losses, and a recall of products, among other relief. (Compl. Counts 1 to 9; Prayer.)